That commitment isn’t new. Ron Bouchard Auto Stores has been family-owned and operated for more than three decades, and our growth into a six-rooftop dealership group across Central Massachusetts hasn’t changed the local feel that built our name in the first place.
More rooftops meant more towns to serve, and more towns to serve meant more causes to give back to.
Our Commitment to the Towns We Call Home
Our footprint reaches well beyond our dealership addresses. Families in Ayer, Shirley, Bolton, Lunenburg, Clinton, Sterling, Townsend, and Ashby know the Ron Bouchard name from the sidelines of a Little League game, the check-in table of a 5K, or a food pantry donation drive, not just from a sales lot.
That kind of reach is part of why we’ve held BBB accreditation since 1987, a standard we’ve through nearly four decades of growth. For a family business built on repeat customers, referrals, and reliable vehicles across the same towns for generations, that kind of consistency matters as much as any sale.
We treat our dealerships, Ron Bouchard Honda, Ron Bouchard Kia, Ron Bouchard Nissan, Ron Bouchard Chrysler Dodge RAM, and Acura of Auburn, as neighbors first. That means showing up consistently, not just when a sponsorship makes for a good photo. It’s why the same organizations tend to see Ron Bouchard’s name on their rosters, banners, and event programs year after year, not just once.
Youth Sports Sponsorships Across the Region
Youth sports sponsorship is where Ron Bouchard’s community investment runs deepest.
The dealership group is a major sponsor of the Boys & Girls Club of Leominster & Fitchburg’s basketball season, backing the leagues that keep kids active across both cities. That support takes different forms depending on the organization, team sponsorships, banner placements at the field, sign sponsorships at the ballpark, and beyond. From there, the sponsorships spread through nearly every town in the Ron Bouchard footprint:
- Leominster Lassie League, youth team and 3×5 banner sponsor
- Leominster Little League, sign sponsor
- Leominster Lions Club, golf hole sponsor
- Bolton Youth Baseball, sign sponsor
- Clinton Area Little League
- Lunenburg Junior Basketball, team sponsor
- Lunenburg Youth Baseball & Softball
- Fitchburg Baseball Red Raiders, field sponsor
- Ayer Shirley Youth Football & Cheer
- Nashoba High School Football, serving Bolton, Lancaster, and Stow
- Townsend Ashby Youth Baseball, team and sign sponsor
From Little League diamonds in Clinton to football fields shared by Bolton, Lancaster, and Stow, the throughline is the same: if a town in the Ron Bouchard footprint has a youth sports program, there’s a good chance the dealership group has put its name behind it, whether that means a team sponsorship, a banner on the fence, or a hole sponsorship at the annual golf outing.
Supporting First Responders and Civic Organizations
Ron Bouchard’s giving extends to the people who keep these towns running and safe, and to the civic groups that hold them together. A family business that has operated in the same towns for decades tends to know its firefighters, police officers, and civic volunteers personally, and that familiarity shows up in the causes the dealership group chooses to support. Current and past support includes:
- Ashby Fire EMS, car show sponsor
- Lunenburg Firefighters Association
- Fitchburg Police Relief Association, golf tournament sponsor
- Lunenburg Community Food Pantry
- Ginny’s Helping Hand in Leominster, Murder Mystery Dinner sponsor
- The Fitchburg/Leominster Rotary Club, Breakfast for the Bands
- The Fitchburg Rotary Club, Super Bowl placemat sponsor
- Friends of the Leominster Library
- Leominster Frances Drake PTO, Fun Run sponsor
These aren’t one-time donations. Several of these relationships, like the Fitchburg Police Relief Association’s golf tournament and the Rotary chapters’ fundraisers, are annual commitments the dealership group has kept up year after year.
Arts, Culture, and Community Events
Community support at Ron Bouchard doesn’t stop at sports and safety. The dealership group also backs the arts, local history, and the events that bring these towns together, from a single corporate donation to a youth ballet program to sponsorship of a regional music festival. That support includes:
- Fitchburg Historical Society, historical presentation sponsor
- Clinton Holiday Pop Concert
- Sterling Youth Ballet, corporate donor
- Nashoba Robotics, Bolton
- Nashoba Rock & Brew Fest, silver sponsor
- GazBar 5K for Boston Children’s Hospital, silver sponsor
- SMGA Veterans Golf Tournament, cart sponsor
- Lunenburg Teen Center
Some of these are annual traditions residents look forward to, like the Clinton Holiday Pop Concert and the Nashoba Rock & Brew Fest. Others, like the GazBar 5K, connect Worcester County giving to causes that reach well beyond the region, in that case, Boston Children’s Hospital.
What Our Neighbors Are Saying
Customers across the Ron Bouchard footprint, from Lancaster to Leominster to Fitchburg, describe the same thing: a dealership group that treats people like neighbors, not transactions. Here’s what a few of them had to say:
— Ira Gould | Ron Bouchard Honda, Lancaster ⭐⭐⭐⭐⭐
— Jackie Hamilton | Ron Bouchard CDJR, Fitchburg ⭐⭐⭐⭐⭐
— Debbie Sacra | Ron Bouchard Kia, Leominster ⭐⭐⭐⭐⭐
— Sheila Jones | Ron Bouchard Kia, Lancaster ⭐⭐⭐⭐⭐
Find a Ron Bouchard Dealership Near You
Six rooftops, one commitment to Worcester County. Whether you’re in Leominster, Fitchburg, Lancaster, Auburn, or one of the surrounding towns, there’s a Ron Bouchard dealership close by, and a community relationship that goes back decades. Sales, service, and parts are only part of what you’ll find there. Stop by, and you’ll find a team that’s just as invested in the town outside the showroom as they are in the vehicle inside it.