Staff

Management

  • Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    (978) 345-1800
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    Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    Ron had a successful twenty-year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that season’s “Rookie of the Year” title.

    In 1986 Ron Bouchard opened his first car dealership, Ron Bouchard Honda (previously The Honda Store), in his hometown of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram, and Acura.

    Ron Bouchard’s Auto Stores have now been proudly family-owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer-first approach. Ron always said, “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.

    Today Ron Bouchard’s Auto Stores offers new and quality pre-owned vehicle sales, parts, and service at state-of-the-art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495), and Auburn along Route 290 (minutes from Worcester.)

  • Chad Bouchard

    Chad Bouchard

    Honda & Kia General Manager

    (978) 345-1800
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    Chad Bouchard

    Chad Bouchard

    Honda & Kia General Manager

    Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as Kia General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.

    Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time, I’m the world’s biggest Bruins fan!

    “Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.

  • Stacy Maillet

    Stacy Maillet

    Nissan & CDR General Manager

    (978) 860-3981
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    Stacy Maillet

    Stacy Maillet

    Nissan & CDR General Manager

    I was raised in Arlington, MA. I’ve been in the automotive industry since 1994, and joined the team at Ron Bouchard’s Auto Stores in 2006. Since then I have worn many hats, in almost every showroom within the group, from Sales Manager to my current position as Finance & BDC Director.

    Away from work, I enjoy spending time with my son and going to the beach. I’m also an avid advocate for Autism Awareness. I started a foundation for Autism to help educate and assist the local Autism community. The foundation primarily works to supply local children in need with tools to aid in communication, including iPads.

  • Jim Kane

    Jim Kane

    Service Director

    (978) 860-3945
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    Jim Kane

    Jim Kane

    Service Director

    I have been in the automotive business since 1983, and with Ron Bouchard’s since 1990. When I’m not at work I enjoy spending time with my family and playing with my grandchildren.

  • Bree Schpero

    Bree Schpero

    Marketing Director

    (978) 860-3977
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    Bree Schpero

    Bree Schpero

    Marketing Director

    I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.

    I found pride in working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle then we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer-first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long-term success.

    Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.

  • Char Fitzgerald

    Char Fitzgerald

    Used Vehicle Manager

    978-345-1800
    Char Fitzgerald

    Char Fitzgerald

    Used Vehicle Manager

  • Ken Bowen Jr.

    Ken Bowen Jr.

    Used Vehicle Acquisitionist

    978-345-1800
    Ken Bowen Jr.

    Ken Bowen Jr.

    Used Vehicle Acquisitionist

Internet Team

  • Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    (978) 860-3920
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    Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    I started at Ron Bouchard’s in August of 2016, which began my career in the car business. My customer service and personal philosophy are to treat others the way I would want to be treated.

    I enjoy true crime shows and documentaries, spending time with my cats Diamond and Penelope, day trips to Old Orchard Beach, and live music!

  • Hanna Megan

    Hanna Megan

    Internet Sales Consultant

    978-345-180
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    Hanna Megan

    Hanna Megan

    Internet Sales Consultant

    I grew up in Leominster, and have been with Ron Bouchard Auto Stores since 2020. My goal is to make sure the customers wants and needs are understood and met.

    In my spare time I enjoy reading, painting, being with my niece and nephew, and cuddling with my fluffy black cat.

  • Shabana Phillips

    Shabana Phillips

    Internet Sales Consultant

    978-345-1800
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    Shabana Phillips

    Shabana Phillips

    Internet Sales Consultant

  • Tyler Jacques

    Tyler Jacques

    Internet Sales Consultant

    978-345-1800
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    Tyler Jacques

    Tyler Jacques

    Internet Sales Consultant

  • Gabriel DaSilva

    Gabriel DaSilva

    Internet Sales Consultant

    978-345-1800
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    Gabriel DaSilva

    Gabriel DaSilva

    Internet Sales Consultant

Chrysler Dodge Team

  • Bill Hunter

    Bill Hunter

    General Sales Manager

    (978) 345-1800
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    Bill Hunter

    Bill Hunter

    General Sales Manager

  • Jean Correa

    Jean Correa

    Business Manager

    978-345-1800
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    Jean Correa

    Jean Correa

    Business Manager

  • Derek Torres

    Derek Torres

    Sales Consultant

    978-345-1800
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    Derek Torres

    Derek Torres

    Sales Consultant

  • Sermed Javaid

    Sermed Javaid

    Sales Consultant

    978-345-1800
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    Sermed Javaid

    Sermed Javaid

    Sales Consultant

  • Zach Chase

    Zach Chase

    Sales Consultant

    978-345-1800
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    Zach Chase

    Zach Chase

    Sales Consultant

  • Chiara LaClair

    Chiara LaClair

    Service Manager

    (978) 345-1800
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    Chiara LaClair

    Chiara LaClair

    Service Manager

    Hi! I’m Chiara. I graduated from Monty Tech Automotive in 2001, and have worked for Ron Bouchard Auto Stores since January 2000. I love working here and feel like it’s my home away from home!

    I am married to my best friend and have two wonderful children. We love camping, fishing, 4-wheeling, watching football (Go Pats!), and anything we get to do to spend time together.

  • Monica Checchi

    Monica Checchi

    Service Team Manager

    978-345-1800
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    Monica Checchi

    Monica Checchi

    Service Team Manager

  • Kevin Provencial

    Kevin Provencial

    Parts Manager

    978-345-1800
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    Kevin Provencial

    Kevin Provencial

    Parts Manager

Honda Team

  • Wally Noueiri

    Wally Noueiri

    General Sales Manager

    978-345-1800
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    Wally Noueiri

    Wally Noueiri

    General Sales Manager

  • Tom Sanderson

    Tom Sanderson

    Sales Manager

    (978) 860-3933
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    Tom Sanderson

    Tom Sanderson

    Sales Manager

    I’ve been at Ron Bouchard’s since 2016, and have been in the automotive industry since 2010. I received my Bachelor’s Degree from Framingham State. Prior to becoming a Sales Manager held positions as a Sales Consultant and a Commercial Sales Representative. I believe you should be the salesperson you wish you had!

    I am originally from Hubbardston and grew up in Petersham. I’m a Pats & Bruins fan, an avid traveler, love to fish and hike.

  • Levon Artinian

    Levon Artinian

    Sales Manager

    978-860-3899
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    Levon Artinian

    Levon Artinian

    Sales Manager

  • Eddie Osorio

    Eddie Osorio

    Business Manager

    (978) 345-1800
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    Eddie Osorio

    Eddie Osorio

    Business Manager

    I was born in Fitchburg and attended Leominster High School. I have been with Ron Bouchard’s since 2005, where I began as a Sales Consultant. I have since progressed to Internet Manager, and now Business Manager handling finance for Ron Bouchard Honda. I believe in treating people how you’d want to be treated, and my personal slogan is “Ron Bouchard’s… no games, just cars!”

    Away from work, I enjoy fishing, a wide range of music, fine dining and exploring unique restaurants, traveling, family (blood family and work-family!), and, obviously, cars.

  • Steve Castelli

    Steve Castelli

    Business Manager

    (978) 345-1800
    Steve Castelli

    Steve Castelli

    Business Manager

  • Michelle Kennedy

    Michelle Kennedy

    Sales Consultant

    978-345-1800
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    Michelle Kennedy

    Michelle Kennedy

    Sales Consultant

  • Carlos González

    Carlos González

    Sales Consultant

    (978) 345-1800
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    Carlos González

    Carlos González

    Sales Consultant

    I have been with the company since 2013, and have been in the Automotive Industry since 2008. With me, every customer gets treated the same from a janitor to a CEO.
    I am bilingual, speaking English and Spanish. I have been with my beautiful wife for over 17 years, and in my time off I love fishing, ATV riding, and race car building.

  • Luis Rivera

    Luis Rivera

    Sales Consultant

    978-345-1800
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    Luis Rivera

    Luis Rivera

    Sales Consultant

  • Frank Brown

    Frank Brown

    Sales Consultant

    978-345-1800
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    Frank Brown

    Frank Brown

    Sales Consultant

  • Nathan Houle

    Nathan Houle

    Sales Consultant

    (978) 345-1800
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    Nathan Houle

    Nathan Houle

    Sales Consultant

  • Jewelianna Vaillancourt

    Jewelianna Vaillancourt

    Sales Consultant

    978-345-1800
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    Jewelianna Vaillancourt

    Jewelianna Vaillancourt

    Sales Consultant

  • Greck Rosado

    Greck Rosado

    Sales Consultant

    978-345-1800
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    Greck Rosado

    Greck Rosado

    Sales Consultant

  • Jamie Rodriquenz

    Jamie Rodriquenz

    Service Director

    (978) 860-3947
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    Jamie Rodriquenz

    Jamie Rodriquenz

    Service Director

    I have been with Ron Bouchard’s Auto Stores since 2001, and have been in the automotive industry since 1990. I graduated from Oakmont Regional, then studied automotive at American Honda of Windsor Locks, CT. I started in the industry as a Service Advisor and progressed to the shop as a Lube Technician, then Shop Foreman. I completed Master Tech training in 2005 and became a Service Manager in 2006.

    I personally believe that the company you work for directly relates to how you treat your customers; the Bouchard’s have always put the customer FIRST. They also value their employees at a very high level. These philosophies are exactly the same as mine, and that is what makes this company an amazing place to work.

    I enjoy spending time with my wife and daughter at the lake or the beach. I am also lucky to enjoy a racing hobby that allows a few of us from the dealership to spend time outside of work as a team working towards a common goal!!

  • Dillon Brotosky

    Dillon Brotosky

    Service Manager

    978-345-1800
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    Dillon Brotosky

    Dillon Brotosky

    Service Manager

  • Katie Gavin

    Katie Gavin

    Service Consultant

    978-345-1800
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    Katie Gavin

    Katie Gavin

    Service Consultant

  • Todd Downes

    Todd Downes

    Service Consultant

    978-345-1800
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    Todd Downes

    Todd Downes

    Service Consultant

  • Sebastian Febrile

    Sebastian Febrile

    Service Consultant

    978-345-1800
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    Sebastian Febrile

    Sebastian Febrile

    Service Consultant

  • Jimmy Eisnor

    Jimmy Eisnor

    Service Consultant

    978-860-3964
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    Jimmy Eisnor

    Jimmy Eisnor

    Service Consultant

  • Stacy Brooks

    Stacy Brooks

    Parts Manager

    978-860-3957
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    Stacy Brooks

    Stacy Brooks

    Parts Manager

  • Shaylin Preville

    Shaylin Preville

    Service BDC

    978-345-1800
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    Shaylin Preville

    Shaylin Preville

    Service BDC

Kia Team

  • Bob Frappier

    Bob Frappier

    General Sales Manager

    (978) 345-1800
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    Bob Frappier

    Bob Frappier

    General Sales Manager

    I started in the automotive industry in 2010 right or of High School and worked at Mazda, GMC, and BMW stores before joining Ron Bouchard’s Auto Stores. I have grown within Ron Bouchard’s team from Sales Consultant, to Finance Manager, then moving on to Sales Manager.

    I raced Go-Karts up and down the east coast from the ages of 12-15. I follow short-track racing. My other interests are golfing and all Boston sports.

  • Keith Rivera

    Keith Rivera

    Sales Manager

    978-345-1800
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    Keith Rivera

    Keith Rivera

    Sales Manager

  • Chris Bakas

    Chris Bakas

    Business Manager

    (978) 345-1800
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    Chris Bakas

    Chris Bakas

    Business Manager

  • Andres Marquez

    Andres Marquez

    Sales Consultant

    (978) 345-1800
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    Andres Marquez

    Andres Marquez

    Sales Consultant

    I started at Ron Bouchard’s Auto Stores in August 2018. Before that, I earned my Associates’s Degree. I’m a hard worker and would like to earn your business. I’m bilingual, speaking English and Spanish.

  • Andy Byron

    Andy Byron

    Sales Consultant

    978-345-1800
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    Andy Byron

    Andy Byron

    Sales Consultant

  • Jacqui Rodriguez

    Jacqui Rodriguez

    Sales Consultant

    978-345-1800
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    Jacqui Rodriguez

    Jacqui Rodriguez

    Sales Consultant

  • Tommy Abreu

    Tommy Abreu

    Sales Consultant

    978-345-1800
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    Tommy Abreu

    Tommy Abreu

    Sales Consultant

  • Tyler Miller

    Tyler Miller

    Service Team Manager

    978-345-1800
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    Tyler Miller

    Tyler Miller

    Service Team Manager

  • Marcos Vazquez-Colon

    Marcos Vazquez-Colon

    Service Team Manager

    978-345-1800
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    Marcos Vazquez-Colon

    Marcos Vazquez-Colon

    Service Team Manager

  • Chrissy Pease

    Chrissy Pease

    Parts Manager

    (978) 345-1800
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    Chrissy Pease

    Chrissy Pease

    Parts Manager

Nissan Team

  • Anthony Latorre

    Anthony Latorre

    General Sales Manager

    (978) 345-1800
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    Anthony Latorre

    Anthony Latorre

    General Sales Manager

    I have been in the car business since 1999, and with Ron Bouchard’s Nissan since 2017. After high school, I worked for a few restaurants before getting into car sales. I try to make the shopping experience for every customer excellent and exciting.

    I have two daughters and two grandkids. I’ve been married since 2005. On my days off I love to play and watch sports and spend time with my family.

  • Ray Jimenez

    Ray Jimenez

    Business Manager

    (978) 345-1800
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    Ray Jimenez

    Ray Jimenez

    Business Manager

    I was born in the Dominican Republic before my family moved to Leominster. I attended Leominster High School, before joining the team at Ron Bouchard’s in September 2007. I started out as a Sales Consultant and worked my way up to Business Manager in 2009. I believe in treating every customer with respect and honesty.

    Outside of work, I enjoy spending time with my two children and playing Dragon Ball Z.

  • Nate Seguin

    Nate Seguin

    Sales Manager

    978-345-1800
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    Nate Seguin

    Nate Seguin

    Sales Manager

    Nate was originally from Lebanon NH, and currently lives in Manchester NH. He attended the University of New Hampshire. Nate has worked in the automotive industry since 2017, and has been with Nissan since 2021. In his spare time Nate enjoys going to the gym, attending music festivals, and spending time with his dog Avalanche.

  • Eric Page

    Eric Page

    Commercial Vehicle Manager

    (978) 345-1800
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    Eric Page

    Eric Page

    Commercial Vehicle Manager

  • Jessica Aubin

    Jessica Aubin

    Sales Consultant

    978-345-1800
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    Jessica Aubin

    Jessica Aubin

    Sales Consultant

  • Andy Cooksey

    Andy Cooksey

    Sales Consultant

    978-345-1800
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    Andy Cooksey

    Andy Cooksey

    Sales Consultant

  • Jacob Hartung

    Jacob Hartung

    Sales Consultant

    978-345-1800
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    Jacob Hartung

    Jacob Hartung

    Sales Consultant

  • Dennis Plaszewski

    Dennis Plaszewski

    Service Manager

    978-345-1800
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    Dennis Plaszewski

    Dennis Plaszewski

    Service Manager

  • Dan Hochberg

    Dan Hochberg

    Service Team Manager

    (978) 345-1800
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    Dan Hochberg

    Dan Hochberg

    Service Team Manager

    I joined the team at Ron Bouchard’s in October 2017, and have worked with Nissans since 1998. I believe you should always greet customers with a smile.

    I have two kids. I love spending time with my family and visiting Disney.

  • Ryan Dearborn

    Ryan Dearborn

    Service Team Manager

    978-345-1800
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    Ryan Dearborn

    Ryan Dearborn

    Service Team Manager

  • Steve Martin

    Steve Martin

    Service Assistant

    (978) 345-1800
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    Steve Martin

    Steve Martin

    Service Assistant

  • Andrew Ashe

    Andrew Ashe

    Parts Manager

    (978) 860-3909
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    Andrew Ashe

    Andrew Ashe

    Parts Manager

Delivery Drivers

  • John Clark

    John Clark

    Swap Driver

    John Clark

    John Clark

    Swap Driver

  • John Fay

    John Fay

    Swap Driver

    John Fay

    John Fay

    Swap Driver

  • Rick Fleck

    Rick Fleck

    Swap Driver

    Rick Fleck

    Rick Fleck

    Swap Driver

  • Sandy DiPrima

    Sandy DiPrima

    Swap Driver

    Sandy DiPrima

    Sandy DiPrima

    Swap Driver

  • John Doiron

    John Doiron

    Swap Driver

    John Doiron

    John Doiron

    Swap Driver

  • Bruce Racine

    Bruce Racine

    Swap Driver

    Bruce Racine

    Bruce Racine

    Swap Driver

  • Don Butler

    Don Butler

    Swap Driver

    Don Butler

    Don Butler

    Swap Driver

  • Phil Carter

    Phil Carter

    Swap Driver

    Phil Carter

    Phil Carter

    Swap Driver

  • Alisha Mudgett

    Alisha Mudgett

    Swap Driver

    Alisha Mudgett

    Alisha Mudgett

    Swap Driver

  • Jesiah Soto

    Jesiah Soto

    Swap Driver

    Jesiah Soto

    Jesiah Soto

    Swap Driver

  • Nancy Fitzgerald

    Nancy Fitzgerald

    Swap Driver

    Nancy Fitzgerald

    Nancy Fitzgerald

    Swap Driver

  • Mike Perry

    Mike Perry

    Swap Driver

    Mike Perry

    Mike Perry

    Swap Driver

  • acura logo

    Acura of Auburn

     476 Southbridge St, Auburn, MA 01501 Sales: 800-696-5670 Service: 800-696-5670 Parts: 800-696-5670

    Ron Bouchard Chrysler Dodge RAM

     288 Lunenburg St, Fitchburg, MA 01420 Sales: 978-345-1800 Service: 978-345-1800 Parts: 978-345-1800

    Ron Bouchard Kia

     488 Old Union Turnpike, Lancaster, MA 01523 Sales: 978-345-1800 Service: 978-345-1800 Parts: 978-345-1800

    Ron Bouchard Nissan

     490 Old Union Turnpike, Lancaster, MA 01523 Sales: 978-345-1800 Service: 978-345-1800 Parts: 978-345-1800

    Ron Bouchard Honda

     500 Old Union Turnpike, Lancaster, MA 01523 Sales: 978-345-1800 Service: 978-345-1800 Parts: 978-345-1800
Ron Bouchard Auto Stores 42.519288, -71.700086.