Ron had a successful twenty-year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that season’s “Rookie of the Year” title.
In 1986 Ron Bouchard opened his first car dealership, Ron Bouchard Honda (previously The Honda Store), in his hometown of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram, and Acura.
Ron Bouchard’s Auto Stores have now been proudly family-owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer-first approach. Ron always said, “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.
Today Ron Bouchard’s Auto Stores offers new and quality pre-owned vehicle sales, parts, and service at state-of-the-art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495), and Auburn along Route 290 (minutes from Worcester.)
Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as Kia General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.
Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time, I’m the world’s biggest Bruins fan!
“Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.
I was raised in Arlington, MA. I’ve been in the automotive industry since 1994, and joined the team at Ron Bouchard’s Auto Stores in 2006. Since then I have worn many hats, in almost every showroom within the group, from Sales Manager to my current position as Finance & BDC Director.
Away from work, I enjoy spending time with my son and going to the beach. I’m also an avid advocate for Autism Awareness. I started a foundation for Autism to help educate and assist the local Autism community. The foundation primarily works to supply local children in need with tools to aid in communication, including iPads.
I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.
I found pride in working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle then we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer-first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long-term success.
Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.
I’ve been at Ron Bouchard’s since 2016, and have been in the automotive industry since 2010. I received my Bachelor’s Degree from Framingham State. Prior to becoming a Sales Manager held positions as a Sales Consultant and a Commercial Sales Representative. I believe you should be the salesperson you wish you had!
I am originally from Hubbardston and grew up in Petersham. I’m a Pats & Bruins fan, an avid traveler, love to fish and hike.
I was born in Fitchburg and attended Leominster High School. I have been with Ron Bouchard’s since 2005, where I began as a Sales Consultant. I have since progressed to Internet Manager, and now Business Manager handling finance for Ron Bouchard Honda. I believe in treating people how you’d want to be treated, and my personal slogan is “Ron Bouchard’s… no games, just cars!”
Away from work, I enjoy fishing, a wide range of music, fine dining and exploring unique restaurants, traveling, family (blood family and work-family!), and, obviously, cars.
I have been with the company since 2013, and have been in the Automotive Industry since 2008. With me, every customer gets treated the same from a janitor to a CEO.
I am bilingual, speaking English and Spanish. I have been with my beautiful wife for over 17 years, and in my time off I love fishing, ATV riding, and race car building.
I have been with Ron Bouchard’s Auto Stores since 2001, and have been in the automotive industry since 1990. I graduated from Oakmont Regional, then studied automotive at American Honda of Windsor Locks, CT. I started in the industry as a Service Advisor and progressed to the shop as a Lube Technician, then Shop Foreman. I completed Master Tech training in 2005 and became a Service Manager in 2006.
I personally believe that the company you work for directly relates to how you treat your customers; the Bouchard’s have always put the customer FIRST. They also value their employees at a very high level. These philosophies are exactly the same as mine, and that is what makes this company an amazing place to work.
I enjoy spending time with my wife and daughter at the lake or the beach. I am also lucky to enjoy a racing hobby that allows a few of us from the dealership to spend time outside of work as a team working towards a common goal!!
I started in the automotive industry in 2010 right or of High School and worked at Mazda, GMC, and BMW stores before joining Ron Bouchard’s Auto Stores. I have grown within Ron Bouchard’s team from Sales Consultant, to Finance Manager, then moving on to Sales Manager.
I raced Go-Karts up and down the east coast from the ages of 12-15. I follow short-track racing. My other interests are golfing and all Boston sports.
I began my career at Ron Bouchard’s Auto Stores in 2010. I attended a vocational high school and college where I studied Automotive. I have worked in sales for over 30 years in a number of industries ranging from financial services to the Sales Manager for a food and dairy business where I traveled coast to coast handling corporate accounts. Now in the car business, I enjoy being a Sales & Leasing Consultant. I believe if you take care of your employees, they will take care of your business. Move forward with great success, and great things will happen in the future.
I live in Leominster and have been married since 1981. I have 3 grown children and 5 grandchildren. I enjoy outdoor activities like hunting, fishing, hiking, and snowmobiling.
I started at Ron Bouchard’s Auto Stores in August 2018. Before that, I earned my Associates’s Degree. I’m a hard worker and would like to earn your business. I’m bilingual, speaking English and Spanish.
I have been in the car business since 1999, and with Ron Bouchard’s Nissan since 2017. After high school, I worked for a few restaurants before getting into car sales. I try to make the shopping experience for every customer excellent and exciting.
I have two daughters and two grandkids. I’ve been married since 2005. On my days off I love to play and watch sports and spend time with my family.
I was born in the Dominican Republic before my family moved to Leominster. I attended Leominster High School, before joining the team at Ron Bouchard’s in September 2007. I started out as a Sales Consultant and worked my way up to Business Manager in 2009. I believe in treating every customer with respect and honesty.
Outside of work, I enjoy spending time with my two children and playing Dragon Ball Z.