Staff

  • Jacob  Hartung

    Jacob Hartung

    Sales Consultant

    978-345-1800
    Email Me
    Jacob  Hartung

    Jacob Hartung

    Sales Consultant

  • Mike Perry

    Mike Perry

    Sales Consultant

    978-345-1800
    Email Me
    Mike Perry

    Mike Perry

    Sales Consultant

Management

  • Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    (978) 345-1800
    More info
    Ron & Paula Bouchard

    Ron & Paula Bouchard

    Owners

    Ron had a successful twenty-year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that season’s “Rookie of the Year” title.

    In 1986 Ron Bouchard opened his first car dealership, The Honda Store, in his hometown of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram, and Acura.

    Ron Bouchard’s Auto Stores have now been proudly family-owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer-first approach. Ron always said, “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.

    Today Ron Bouchard’s Auto Stores offers new and quality pre-owned vehicle sales, parts, and service at state-of-the-art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495), and Auburn along Route 290 (minutes from Worcester.)

  • Chad Bouchard

    Chad Bouchard

    Kia General Manager

    (978) 345-1800
    Email Me More info
    Chad Bouchard

    Chad Bouchard

    Kia General Manager

    Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as Kia General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.

    Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time, I’m the world’s biggest Bruins fan!

    “Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.

  • Stacy Maillet

    Stacy Maillet

    Nissan General Manager

    (978) 860-3981
    Email Me More info
    Stacy Maillet

    Stacy Maillet

    Nissan General Manager

    I was raised in Arlington, MA. I’ve been in the automotive industry since 1994, and joined the team at Ron Bouchard’s Auto Stores in 2006. Since then I have worn many hats, in almost every showroom within the group, from Sales Manager to my current position as Finance & BDC Director.

    Away from work, I enjoy spending time with my son and going to the beach. I’m also an avid advocate for Autism Awareness. I started the Nicholas James Foundation for Autism to help educate and assist the local Autism community. The foundation primarily works to supply local children in need with tools to aid in communication, including iPads.

  • Rob Bouchard

    Rob Bouchard

    Chrysler Dodge Ram General Manager

    (978) 860-3929
    Email Me More info
    Rob Bouchard

    Rob Bouchard

    Chrysler Dodge Ram General Manager

    I was born in Fitchburg and currently reside in Ashburnham, MA. I attended St. Bernard’s of Fitchburg. I have been part of Ron Bouchard’s Auto Stores since its inception in 1986, and before. I worked as a machinist at the age of 14 and also worked at the family furniture moving company for several years. I then rebuilt and machined engines from 1982-1987.

    To succeed in any business the customer ALWAYS comes first. To be better than the other guy, you must be prepared to outwork them! My Dad taught me that.

    Outside my career, I was a race car driver from age 18 to 27. I had a successful career at local short tracks. In my spare time, I love golf and play as much as time allows. I’m married with two children, a son Tim, and a daughter Emily.

  • Jim Kane

    Jim Kane

    Service Director

    (978) 860-3945
    Email Me More info
    Jim Kane

    Jim Kane

    Service Director

    I have been in the automotive business since 1983, and with Ron Bouchard’s since 1990. When I’m not at work I enjoy spending time with my family and playing with my grandchildren.

  • Char FitzGerald

    Char FitzGerald

    Used Car Sales Director

    (978) 860-3972
    Char FitzGerald

    Char FitzGerald

    Used Car Sales Director

  • Bree Schpero

    Bree Schpero

    Marketing Director

    (978) 860-3977
    Email Me More info
    Bree Schpero

    Bree Schpero

    Marketing Director

    I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.

    I found pride in working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle then we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer-first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long-term success.

    Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.

  • Connor Hogan

    Connor Hogan

    Assistant Used Car Director

    978-345-1800
    Email Me
    Connor Hogan

    Connor Hogan

    Assistant Used Car Director

Internet Team

  • Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    (978) 860-3920
    Email Me More info
    Cheyenne Sargent

    Cheyenne Sargent

    Internet Sales Manager

    I started at Ron Bouchard’s in August of 2016, which began my career in the car business. My customer service and personal philosophy are to treat others the way I would want to be treated.

    I enjoy true crime shows and documentaries, spending time with my cats Diamond and Penelope, day trips to Old Orchard Beach, and live music!

  • Ashley Caley

    Ashley Caley

    Internet Sales Consultant

    978-860-3930
    Email Me More info
    Ashley Caley

    Ashley Caley

    Internet Sales Consultant

    I joined Ron Bouchard’s in 2017, but have had a passion for customer service since 2010. I focus on providing the level of service I expect from others. I attended Murdock High School, with dual enrollment at Mount Wachusett College for Allied Health.

    Other than my job, I am passionate about live music shows and being a pet mom.

  • Hannah Megan

    Hannah Megan

    Internet Sales Consultant

    978-345-180
    Email Me
    Hannah Megan

    Hannah Megan

    Internet Sales Consultant

  • Kamille Olan

    Kamille Olan

    Internet Sales Consultant

    978-345-1800
    Email Me More info
    Kamille Olan

    Kamille Olan

    Internet Sales Consultant

    I great up locally in Leominster, and attended Umass for Medical Interpretation. I joined the team at Ron Bouchard in July 2020 but had worked in customer service for six years prior. I try to treat every customer as if they were a friend, making sure they feel comfortable during their shopping experience. Outside work, I enjoy spending time with my handsome baby boy. I have a passion for photography and enjoy that hobby.

  • Kaleb  Vowles

    Kaleb Vowles

    Internet Sales Consultant

    978-345-1800
    Email Me
    Kaleb  Vowles

    Kaleb Vowles

    Internet Sales Consultant

Chrysler Dodge Team

  • Bill Hunter

    Bill Hunter

    General Sales Manager

    (978) 345-1800
    Email Me
    Bill Hunter

    Bill Hunter

    General Sales Manager

  • Alicia Walsh

    Alicia Walsh

    Sales Manager

    (978) 345-1800
    Email Me
    Alicia Walsh

    Alicia Walsh

    Sales Manager

  • Sarah Handy

    Sarah Handy

    Business Manager

    978-345-1800
    Email Me More info
    Sarah Handy

    Sarah Handy

    Business Manager

    I joined the team at Ron Bouchard’s Auto Stores in 2018, but I have been in the car business since I was 18 years old. I have been doing sales since 2002. I believe in treating everyone with respect, and how you want to be treated.

    I recently moved back to Massachusetts from Jacksonville, NC where I worked at a Mitsubishi and Hyundai dealership.

  • Mike Ciccolini

    Mike Ciccolini

    Sales Consultant

    (978) 345-1800
    Email Me
    Mike Ciccolini

    Mike Ciccolini

    Sales Consultant

  • Derek  Torres

    Derek Torres

    Sales Consultant

    978-345-1800
    Email Me
    Derek  Torres

    Derek Torres

    Sales Consultant

  • Chiara LaClair

    Chiara LaClair

    Service Manager

    (978) 345-1800
    Email Me More info
    Chiara LaClair

    Chiara LaClair

    Service Manager

    Hi! I’m Chiara. I graduated from Monty Tech Automotive in 2001, and have worked for Ron Bouchard’s since January 2000. I love working here and feel like it’s my home away from home!

    I am married to my best friend and have two wonderful children. We love camping, fishing, 4-wheeling, watching football (Go Pats!), and anything we get to do to spend time together.

  • Kevin Provencial

    Kevin Provencial

    Parts Manager

    978-345-1800
    Email Me
    Kevin Provencial

    Kevin Provencial

    Parts Manager

Honda Team

  • Wally Noueiri

    Wally Noueiri

    General Sales Manager

    978-345-1800
    Email Me
    Wally Noueiri

    Wally Noueiri

    General Sales Manager

  • Tom Sanderson

    Tom Sanderson

    Sales Manager

    (978) 860-3933
    Email Me More info
    Tom Sanderson

    Tom Sanderson

    Sales Manager

    I’ve been at Ron Bouchard’s since 2016, and have been in the automotive industry since 2010. I received my Bachelor’s Degree from Framingham State. Prior to becoming a Sales Manager held positions as a Sales Consultant and a Commercial Sales Representative. I believe you should be the salesperson you wish you had!

    I am originally from Hubbardston and grew up in Petersham. I’m a Pats & Bruins fan, an avid traveler, love to fish and hike.

  • Eddie Osorio

    Eddie Osorio

    Business Manager

    (978) 345-1800
    More info
    Eddie Osorio

    Eddie Osorio

    Business Manager

    I was born in Fitchburg and attended Leominster High School. I have been with Ron Bouchard’s since 2005, where I began as a Sales Consultant. I have since progressed to Internet Manager, and now Business Manager handling finance for The Honda Store. I believe in treating people how you’d want to be treated, and my personal slogan is “Ron Bouchard’s… no games, just cars!”

    Away from work, I enjoy fishing, a wide range of music, fine dining and exploring unique restaurants, traveling, family (blood family and work-family!), and, obviously, cars.

  • Steve Castelli

    Steve Castelli

    Business Manager

    (978) 345-1800
    Steve Castelli

    Steve Castelli

    Business Manager

  • Tim Wilson

    Tim Wilson

    Sales Consultant

    (978) 345-1800
    More info
    Tim Wilson

    Tim Wilson

    Sales Consultant

    I’ve been at Ron Bouchard’s Auto Stores since 2000, and in the car business since 1998. I attended Syracuse University, Ayer High School, and Long Branch High School in New Jersey. I believe the customer is always first!!! I’m the proud father of 3 children, and a grandfather of 10. I’ve also been a Football Coach for the last 40 years!!

  • Michelle Kennedy

    Michelle Kennedy

    Sales Consultant

    978-345-1800
    Email Me
    Michelle Kennedy

    Michelle Kennedy

    Sales Consultant

  • Carlos González

    Carlos González

    Sales Consultant

    (978) 345-1800
    Email Me More info
    Carlos González

    Carlos González

    Sales Consultant

    I have been with the company since 2013, and have been in the Automotive Industry since 2008. With me, every customer gets treated the same from a janitor to a CEO.
    I am bilingual, speaking English and Spanish. I have been with my beautiful wife for over 17 years, and in my time off I love fishing, ATV riding, and race car building.

  • Luis Rivera

    Luis Rivera

    Sales Consultant

    978-345-1800
    Email Me
    Luis Rivera

    Luis Rivera

    Sales Consultant

  • Frank Brown

    Frank Brown

    Sales Consultant

    978-345-1800
    Email Me
    Frank Brown

    Frank Brown

    Sales Consultant

  • Ramone Falette

    Ramone Falette

    Sales Consultant

    978-345-1800
    Email Me
    Ramone Falette

    Ramone Falette

    Sales Consultant

  • Nathan Houle

    Nathan Houle

    Sales Consultant

    (978) 345-1800
    Email Me
    Nathan Houle

    Nathan Houle

    Sales Consultant

  • Jamie Rodriquenz

    Jamie Rodriquenz

    Service Manager

    (978) 860-3947
    Email Me More info
    Jamie Rodriquenz

    Jamie Rodriquenz

    Service Manager

    I have been with Ron Bouchard’s Auto Stores since 2001, and have been in the automotive industry since 1990. I graduated from Oakmont Regional, then studied automotive at American Honda of Windsor Locks, CT. I started in the industry as a Service Advisor and progressed to the shop as a Lube Technician, then Shop Foreman. I completed Master Tech training in 2005 and became a Service Manager in 2006.

    I personally believe that the company you work for directly relates to how you treat your customers; the Bouchard’s have always put the customer FIRST. They also value their employees at a very high level. These philosophies are exactly the same as mine, and that is what makes this company an amazing place to work.

    I enjoy spending time with my wife and daughter at the lake or the beach. I am also lucky to enjoy a racing hobby that allows a few of us from the dealership to spend time outside of work as a team working towards a common goal!!

  • Joel Ortega

    Joel Ortega

    Service Team Manager

    978-345-1800
    Email Me More info
    Joel Ortega

    Joel Ortega

    Service Team Manager

    I have been with Ron Bouchard’s Auto Stores since 2012, and have been in the industry since 2009. Before becoming a Service Adviser I was a Service Technician here at The Honda Store. I am currently enrolled in the Criminal Justice program at Mount Wachusett Community College.

    My work philosophy is to treat others the way you want to be treated. In my time off I enjoy spending time with my friends and family, and I love to fish.

  • Natasha Allen

    Natasha Allen

    Service BDC

    (978) 345-1800
    Email Me
    Natasha Allen

    Natasha Allen

    Service BDC

Kia Team

  • Mike Finley

    Mike Finley

    General Sales Manager

    (978) 345-1800
    Email Me More info
    Mike Finley

    Mike Finley

    General Sales Manager

    I’m from Londonderry New Hampshire and have been in the car business since 1999. I’ve worked at two family-owned car dealerships during my career, and love working here at Ron Bouchard’s!
    I attended Plymouth State University with a double major in Economics and Marketing and a minor in psychology. I also played four years of baseball and was team captain junior and senior years.
    I make it my goal to make every customer a customer for life by being fair and honest. I believe every customer should be treated as a family member, and find the best vehicle to suit their needs and budget.
    When not working I spend my time off with my wife and three children. We enjoy anything outdoors, and our Friday family movie nights.

  • Bob Frappier

    Bob Frappier

    Sales Manager

    (978) 345-1800
    Email Me More info
    Bob Frappier

    Bob Frappier

    Sales Manager

    I started in the automotive industry in 2010 right or of High School and worked at Mazda, GMC, and BMW stores before joining Ron Bouchard’s Auto Stores. I have grown within Ron Bouchard’s team from Sales Consultant, to Finance Manager, then moving on to Sales Manager.

    I raced Go-Karts up and down the east coast from the ages of 12-15. I follow short-track racing. My other interests are golfing and all Boston sports.

  • Chris Bakas

    Chris Bakas

    Business Manager

    (978) 345-1800
    Email Me
    Chris Bakas

    Chris Bakas

    Business Manager

  • Brian Byington

    Brian Byington

    Sales Consultant

    (978) 345-1800
    Email Me More info
    Brian Byington

    Brian Byington

    Sales Consultant

    I began my career at Ron Bouchard’s Auto Stores in 2010. I attended a vocational high school and college where I studied Automotive. I have worked in sales for over 30 years in a number of industries ranging from financial services to the Sales Manager for a food and dairy business where I traveled coast to coast handling corporate accounts. Now in the car business, I enjoy being a Sales & Leasing Consultant. I believe if you take care of your employees, they will take care of your business. Move forward with great success, and great things will happen in the future.

    I live in Leominster and have been married since 1981. I have 3 grown children and 5 grandchildren. I enjoy outdoor activities like hunting, fishing, hiking, and snowmobiling.

  • Andres Marquez

    Andres Marquez

    Sales Consultant

    (978) 345-1800
    Email Me More info
    Andres Marquez

    Andres Marquez

    Sales Consultant

    I started at Ron Bouchard’s Auto Stores in August 2018. Before that, I earned my Associates’s Degree. I’m a hard worker and would like to earn your business. I’m bilingual, speaking English and Spanish.

  • Jason Sousa

    Jason Sousa

    Sales Consultant

    (978) 345-1800
    Email Me
    Jason Sousa

    Jason Sousa

    Sales Consultant

  • Al Dinardo

    Al Dinardo

    Service Manager

    (978) 345-1800
    Email Me More info
    Al Dinardo

    Al Dinardo

    Service Manager

    I have been with Ron Bouchard’s since 1993. I enjoy working with customers, and on my time off I most enjoy watching my son play baseball.

  • Chrissy Pease

    Chrissy Pease

    Parts Manager

    (978) 345-1800
    Email Me
    Chrissy Pease

    Chrissy Pease

    Parts Manager

Nissan Team

  • Anthony Latorre

    Anthony Latorre

    General Sales Manager

    (978) 345-1800
    Email Me More info
    Anthony Latorre

    Anthony Latorre

    General Sales Manager

    I have been in the car business since 1999, and with Ron Bouchard’s Nissan since 2017. After high school, I worked for a few restaurants before getting into car sales. I try to make the shopping experience for every customer excellent and exciting.

    I have two daughters and two grandkids. I’ve been married since 2005. On my days off I love to play and watch sports and spend time with my family.

  • Denny Meadows

    Denny Meadows

    Sales Manager

    (978) 345-1800
    Email Me
    Denny Meadows

    Denny Meadows

    Sales Manager

  • Ray Jimenez

    Ray Jimenez

    Business Manager

    (978) 345-1800
    Email Me More info
    Ray Jimenez

    Ray Jimenez

    Business Manager

    I was born in the Dominican Republic before my family moved to Leominster. I attended Leominster High School, before joining the team at Ron Bouchard’s in September 2007. I started out as a Sales Consultant and worked my way up to Business Manager in 2009. I believe in treating every customer with respect and honesty.

    Outside of work, I enjoy spending time with my two children and playing Dragon Ball Z.

  • Eric Page

    Eric Page

    Commercial Vehicle Manager

    (978) 345-1800
    Email Me
    Eric Page

    Eric Page

    Commercial Vehicle Manager

  • Victor Febo

    Victor Febo

    Sales Consultant

    (978) 345-1800
    Email Me
    Victor Febo

    Victor Febo

    Sales Consultant

  • Christian Coleman

    Christian Coleman

    Sales Consultant

    (978) 345-1800
    Email Me
    Christian Coleman

    Christian Coleman

    Sales Consultant

  • Dan Hochberg

    Dan Hochberg

    Service Team Manager

    (978) 345-1800
    Email Me More info
    Dan Hochberg

    Dan Hochberg

    Service Team Manager

    I joined the team at Ron Bouchard’s in October 2017, and have worked with Nissans since 1998. I believe you should always greet customers with a smile.

    I have two kids. I love spending time with my family and visiting Disney.

  • Derek Dibona

    Derek Dibona

    Service Team Manager

    (978) 860-3910
    Email Me More info
    Derek Dibona

    Derek Dibona

    Service Team Manager

    I’ve been with Ron Bouchard’s Auto Stores since January 2017. I broke into the automotive field in 1993 when I worked for the Parts Department at a Volkswagen store in Belmont, MA. I’ve worked for VW, Toyota, Mercedes, and Chevy stores; which gives me a wide range of automotive knowledge. I took a break from the industry and was a State Certified Oil Burner Technician for four years. I graduated from Middlesex Community College in 1993 with an Associates’s Degree in Criminal Justice.

    I believe in putting the customer 1st, and treat them how you would want to be treated. I enjoy what I do, and helping others. In my spare time, I enjoy going to Disney World with my wife and daughter.

  • Mike Negron-Ortiz

    Mike Negron-Ortiz

    Service Team Manager

    (978) 345-1800
    Email Me More info
    Mike Negron-Ortiz

    Mike Negron-Ortiz

    Service Team Manager

    I joined Ron Bouchard’s Nissan in 2018, and have been in the car business since 2016. I studied Electrical Engineering. I believe in putting the customer first, and enjoy having a good conversation.

  • Steve Martin

    Steve Martin

    Service Assistant

    (978) 345-1800
    Steve Martin

    Steve Martin

    Service Assistant

  • Andrew Ashe

    Andrew Ashe

    Parts Advisor

    (978) 860-3909
    Email Me
    Andrew Ashe

    Andrew Ashe

    Parts Advisor

Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

978-345-1800

Call Now

500 Old Union Turnpike • Lancaster, MA 01523

Get Directions

Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7:30am-6pm

Ron Bouchard Auto Stores 42.519288, -71.700086.